Horluxe LLC, although just formed in 2007, is a Company four years in the making. The brainchild of Robert Friedman, a principal in a leading New York jewelry business, Horluxe has put together a staff of professionals with unique skills in the jewelry, watch, insurance, finance and leasing businesses.

Founder: Robert Friedman, CEO of a leading New York jewelry business.

Co-Founder: Glenn Yanoff is a 25 year executive in the insurance industry serving all commercial lines of insurance to both individuals and businesses

Chief Executive Officer: Geoffrey D. Lurie, has 30 years experience in financial and business management. Educated in South Africa with a degree in Accounting and Finance, Mr. Lurie is currently Vice Chairman of Elite Traveler Magazine, a leading luxury lifestyle magazine aimed at high net worth individuals.